Responsibility

Brenda Pritchard, Susan Vogt, Daniel Cole ; Susan Abramovitch, René Bissonnette, Shelagh Carnegie [and 12 others].

Author

Brenda Pritchard

Susan Vogt

Daniel Cole

Edition

Sixth edition.

Location

Toronto, ON

Publisher

LexisNexis Inc. ©2019

Publication Date

2019

Language

English

Material Type

Book

Physical Description

xxxvi, 481 pages.

ISBN

978-0-433-50239-5

Subjects

Advertising law -- Canada.

Marketing -- Law and legislation -- Canada.

Contents

Chapter 1 : Principles of Advertising and Marketing Law Chapter 2 : False or Misleading Advertising Chapter 3 : Substantiating Advertising Claims: What You Need and When You Need It Chapter 4 : Prices and Credit Advertising Chapter 5 : Social Media Chapter 6: Green Marketing Chapter 7 : Contests Chapter 8 : Advertising to Children Chapter 9 : Packaging and Labelling Chapter 10 : Drugs and Natural Health Products Chapter 11: Cosmetics Chapter 12: Food Advertising Chapter 13 : Alcohol and Automotive Chapter 14 : Trade-Marks and Other Intellectual Property Brand Protection Strategies Chapter 15 : Advertising and Music Licensing Chapter 16 : Competition Law Issues Chapter 17 : Talent Negotiation and Union Issues Chapter 18 : Privacy Law in Canada Chapter 19 : Uniquely Quebec Issues Chapter 20 : Canadiana Issues Chapter 21 : Misappropriation of Personality Chapter 22 : Do They Really Like It? Misleading Product and Consumer Reviews and Use of Influencers

Notes

Includes bibliographical references and index.

Call Number

KF 1614 P75 2019

Location

Fredericton

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