Advertising and marketing law in Canada.
https://www.nblawlib-bib.ca/link/catalog5267
- Author
- Brenda Pritchard
- Susan Vogt
- Daniel Cole
- Edition
- Sixth Edition
- Publication Date
- 2019
- Material Type
- Book
- Call Number
- KF 1614 P75 2019
- Responsibility
- Brenda Pritchard, Susan Vogt, Daniel Cole ; Susan Abramovitch, René Bissonnette, Shelagh Carnegie [and 12 others]
- Edition
- Sixth Edition
- Location
- Toronto, ON
- Publisher
- LexisNexis Canada Inc.©2019
- Publication Date
- 2019
- Language
- English
- Material Type
- Book
- Physical Description
- xxxvi, 481 pages.
- ISBN
- 978-0-433-50239-5
- Contents
- Chapter 1: Principles of Advertising and Marketing Law -- Chapter 2: False or Misleading Advertising -- Chapter 3: Substantiating Advertising Claims: What You Need and When You Need It -- Chapter 4: Prices and Credit Advertising -- Chapter 5: Social Media -- Chapter 6: Green Marketing -- Chapter 7: Contests -- Chapter 8: Advertising to Children -- Chapter 9: Packaging and Labelling -- Chapter 10: Drugs and Natural Health Products -- Chapter 11: Cosmetics -- Chapter 12: Food Advertising -- Chapter 13: Alcohol and Automotive -- Chapter 14: Trade-Marks and Other Intellectual Property Brand Protection Strategies -- Chapter 15: Advertising and Music Licensing -- Chapter 16: Competition Law Issues -- Chapter 17: Talent Negotiation and Union Issues -- Chapter 18: Privacy Law in Canada -- Chapter 19: Uniquely Quebec Issues -- Chapter 20: Canadiana Issues -- Chapter 21: Misappropriation of Personality -- Chapter 22: Do They Really Like It? Misleading Product and Consumer Reviews and Use of Influencers.
- Notes
- Includes bibliographical references and index.
- Call Number
- KF 1614 P75 2019
- Location
- Fredericton