Advertising and marketing law in Canada.

https://www.nblawlib-bib.ca/en/permalink/catalog5267
Author
Brenda Pritchard
Susan Vogt
Daniel Cole
Date of Publication
2019
Edition
Sixth Edition
Call Number
KF 1614 P75 2019
Location
Fredericton
Author
Brenda Pritchard
Susan Vogt
Daniel Cole
Responsibility
Brenda Pritchard, Susan Vogt, Daniel Cole ; Susan Abramovitch, René Bissonnette, Shelagh Carnegie [and 12 others]
Edition
Sixth Edition
Location
Toronto, ON
Publisher
LexisNexis Inc. ©2019
Date of Publication
2019
Material Type
Book
Physical Description
xxxvi, 481 pages.
Contents
Chapter 1 : Principles of Advertising and Marketing Law Chapter 2 : False or Misleading Advertising Chapter 3 : Substantiating Advertising Claims: What You Need and When You Need It Chapter 4 : Prices and Credit Advertising Chapter 5 : Social Media Chapter 6: Green Marketing Chapter 7 : Contests Chapter 8 : Advertising to Children Chapter 9 : Packaging and Labelling Chapter 10 : Drugs and Natural Health Products Chapter 11: Cosmetics Chapter 12: Food Advertising Chapter 13 : Alcohol and Automotive Chapter 14 : Trade-Marks and Other Intellectual Property Brand Protection Strategies Chapter 15 : Advertising and Music Licensing Chapter 16 : Competition Law Issues Chapter 17 : Talent Negotiation and Union Issues Chapter 18 : Privacy Law in Canada Chapter 19 : Uniquely Quebec Issues Chapter 20 : Canadiana Issues Chapter 21 : Misappropriation of Personality Chapter 22 : Do They Really Like It? Misleading Product and Consumer Reviews and Use of Influencers
Notes
Includes Index
Language
English
ISBN
978-0-433-50239-5
Call Number
KF 1614 P75 2019
Location
Fredericton
Less detail