Advertising and marketing law in Canada.
https://www.nblawlib-bib.ca/link/catalog5267
- Author
- Brenda Pritchard
- Susan Vogt
- Daniel Cole
- Edition
- Sixth edition.
- Publication Date
- 2019
- Material Type
- Book
- Call Number
- KF 1614 P75 2019
- Responsibility
- Brenda Pritchard, Susan Vogt, Daniel Cole ; Susan Abramovitch, René Bissonnette, Shelagh Carnegie [and 12 others].
- Edition
- Sixth edition.
- Location
- Toronto, ON
- Publisher
- LexisNexis Inc. ©2019
- Publication Date
- 2019
- Language
- English
- Material Type
- Book
- Physical Description
- xxxvi, 481 pages.
- ISBN
- 978-0-433-50239-5
- Contents
- Chapter 1 : Principles of Advertising and Marketing Law Chapter 2 : False or Misleading Advertising Chapter 3 : Substantiating Advertising Claims: What You Need and When You Need It Chapter 4 : Prices and Credit Advertising Chapter 5 : Social Media Chapter 6: Green Marketing Chapter 7 : Contests Chapter 8 : Advertising to Children Chapter 9 : Packaging and Labelling Chapter 10 : Drugs and Natural Health Products Chapter 11: Cosmetics Chapter 12: Food Advertising Chapter 13 : Alcohol and Automotive Chapter 14 : Trade-Marks and Other Intellectual Property Brand Protection Strategies Chapter 15 : Advertising and Music Licensing Chapter 16 : Competition Law Issues Chapter 17 : Talent Negotiation and Union Issues Chapter 18 : Privacy Law in Canada Chapter 19 : Uniquely Quebec Issues Chapter 20 : Canadiana Issues Chapter 21 : Misappropriation of Personality Chapter 22 : Do They Really Like It? Misleading Product and Consumer Reviews and Use of Influencers
- Notes
- Includes bibliographical references and index.
- Call Number
- KF 1614 P75 2019
- Location
- Fredericton